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Insanely Simple: The Obsession That Drives Apples Success

by Ken Segall
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English
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To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn�t just a design principle at Apple�it�s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It�s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks